No need to say, but a good start: The use of AI in Digital Marketing has become a transformative force that is shaping various industries.
But above all, digital agencies adopted AI because they were aware of its potential to optimize their operations. in the management of services and customers. According to the results of McKinsey Analytics’ Global AI survey, 63% of respondents reported revenue growth due to the adoption of AI in their respective business units.
In addition, the most successful companies are almost 3 times more likely to see their revenues increase by more than 10%, thus highlighting the profound impact of AI on the transformation of the digital ecosystem.
The same study also found that the adoption of AI in digital agencies had reduced unit costs by at least 10% on average. So it’s clear that AI has made big waves in Digital marketing. both positively and negatively. Let’s find out about them now.
First of all; let’s break down the importance of digital marketers who understand the impact of AI.
It is on everyone’s lips that AI allows marketers to achieve unprecedented levels of personalization by creating personalized content, product suggestions and marketing communications for each customer, all based on their previous behavior and preferences. We also know that it is essential to understand the mechanisms of AI-based personalization nowadays for successful marketing strategies.
However, having information about everyone does not mean that we understand the impact of AI on Digital Marketing. The things that AI brings to the marketing table are more. In terms of data management and automation, AI is becoming more powerful by the day, taking over a variety of tasks, including tasks such as data collection, A/B testing and audience categorization. It also means that marketers now have more time to think creatively and strategically.
In addition, AI-based analytics allow digital marketers to predict customer actions and trends, which allows them to make decisions about information based on data and adjust strategies.
On the other hand, AI undoubtedly has a huge impact on Marketing, and this impact will only increase in the coming years. This fact means that digital marketers (and digital agencies) need to understand how AI works and how it can be used to improve their marketing campaigns in order to stay one step ahead of the competition. In other words, marketers who understand AI will be better positioned to succeed in a rapidly changing marketing landscape.
As mentioned earlier, AI and AI-based tools and platforms are being used nowadays to automate certain marketing tasks, personalize customer experiences and make better decisions at each stage of the sales funnel. And this is exactly what makes traditional marketing efforts modern marketing activities; as you already know, modern marketing relies solely on high-tech tools to reach and retain customers. This includes opportunities such as Social media marketing, search engine optimization, PPC, Email marketing, etc.-not to mention print ads, TV ads, etc.
