McKinsey studies show that AI-based marketing increases ROI by up to 150%, while Gartner predicts that 85% of customer interactions will be driven by AI by 2025. Ignoring this wave is like leaving money on the table – and even worse, losing customers to competitors who have embraced the future.
So, here’s a bold question: how to build a business model for AI agencies? With the help Of Ai tools?
Become an AI agency (using tools)
Another national truth is that the future of digital agencies is based on AI.
This is the reality – customers demand exponential growth and personalized experiences. The good news? It is possible to meet the needs with the help of powerful AI tools that can transform your agency into a “futuristic machine”.”
However, being an AI marketing agency is not just about adding a few sophisticated artificial intelligence tools and putting an end to it. It’s about understanding the transformative potential of AI and changing your mindset and that of your team members to take advantage of your opportunities.
Identifying your AI needs is a starting point. What are the main weaknesses of your agency? Is it content creation, data analysis or Personalized marketing? After that, it’s a good decision to explore the landscape of AI tools. Let’s do it together; read on for suggestions.
Building your AI agency’s technology stack: essential AI tools
Before we start, we should note that there are several reports on the best AI Marketing tools for digital agencies–and the most used and popular AI tools are common in many of these reports.
For example, duda’s 2024 AI Outlook report for digital agency executives shows the most valuable AI tools as follows:
In this blog, we will focus on AI tools other than the best known ones such as ChatGPT, Gemini (Bard), Dall-E or Midjourney.
Let’s move on to the recommendations of AI tools for AI-based agencies.
AI tools for design and video
RunwayML
Why would you like it?
⚡️It integrates perfectly with various popular design/development tools.
⚡️Drag and drop features make it easy to experiment with different AI techniques.
⚡️It offers a free Plan with limited resources – and this makes it an accessible Option for agencies of all sizes to experiment with AI.
Budget: Although the free Plan offers basic features, scaling may require paid subscriptions.
RunwayML is a “really” powerful tool for agencies who want to create custom AI solutions, experiment with new creative opportunities and automate repetitive tasks.
Although it requires technical skills, data expertise and a willingness to invest time and resources, RunwayML is ideal for companies that are transforming their structure into AI. If you have these elements and you want to push the limits of AI in your agency, RunwayML can be a decisive factor.
In addition, unlike many predefined AI tools, RunwayML allows you to create and train AI models adapted to the individual needs of your agency and the projects of each client. This flexibility allows your agency to meet niche challenges and offer adapted solutions that competitors cannot cope with.
