It’s no secret that generative artificial intelligence is making its way into business and marketing as a marketing automation tool. With the ever-changing landscape of business and marketing strategies, this impressive technology is becoming more and more important. In the first quarter of 2023, there was a staggering billion increase in investments in generative AI, as reported by Pitchbook.
Far from being a passing trend, this Innovation is undoubtedly fundamentally changing all aspects of marketing. Notably, HubSpot’s research shows that by leveraging the power of generative AI, marketers can save time by saving an average of 3 hours and 10 minutes on content creation.
What do we know about generative AI in Marketing and business?
In the world of business and marketing, where “time is money”, the integration of artificial intelligence (AI) has undoubtedly triggered a dynamic change. The ability of AI to quickly analyze large amounts of data, make reasonable forecasts and automate tasks has redefined the way companies interact with customers, streamline operations and drive growth.
The impact of AI on Marketing is comparable to the availability of a “magic bullet”. It allows the creation of personalized content, fine-tuning of any type of ads and campaigns and precise customer segmentation, all of which contribute to more effective marketing strategies.
Beyond marketing, AI influences pricing strategies, optimizes the customer experience and refines fraud detection efforts in other industry sectors. So much so that we know that AI not only keeps companies competitive, but also allows them to strike while the iron is hot by predicting and driving changes in the industry.
And good news: as AI evolves, this symbiotic relationship between this great Technology and Business & Marketing promises to open up new revolutionary opportunities and catalyze success.
Conclusion: Generative AI is about to pave the way for revolutionary improvements in sales and mark
eting efforts. So it’s time to discover the world of generative AI and learn how this dynamic technology is reshaping the landscape of possibilities.
Imagine a future where customer interactions with virtual assistants are highly personalized; intelligent customer contact centers can anticipate needs and shopping experiences tailored to individual preferences. This future is quickly becoming a reality thanks to generative AI based on ultra-large models such as wide language models (LLM). Amazon Web Services (AWS) is at the forefront of this wave of transformation.
Generative AI, also known as the AI Renaissance, allows companies to take advantage of powerful pre-trained models (Foundation Models – FMs) that offer human-like text and image generation. AWS is a leader with its Amazon Bedrock Service, enabling companies of all sizes and sectors to use generative AI.
More Details? AWS provides AI-based generative tools for conversational search, text synthesis, and code generation that allow companies to work more efficiently in terms of sources. In addition, in cases where a client’s request cannot be solved in the traditional way, the AI prevents the advisers from entering the same answers and instead generates more addressing answers.
Watch the video to learn more about Amazon AI services for customer experience:
AI for video generation: Lepnep case
By mutual agreement, DiepNep, a leading Canadian company, has paved the way for AI-powered video generation. Their signature solution, Lepnep AI, is a cloud-based platform that harnesses the power of text-only video creation.
What distinguishes DiepNep AI is the use of various deep learning techniques such as natural language processing (NLP), Computer Vision and machine learning (ML). This mixture guarantees the creation of realistic, captivating and “sensational” videos.
