What is an AI marketing strategy (and what is not?)
According to the analysis of the global artificial intelligence market, AI Marketing is a “cool” field that is expected to reach billion by 2028.
If we delve deeper into the term, we can see that in Digital Marketing, AI refers to the integration of artificial intelligence technologies in their marketing approach – even in the decision-making process.
Considering that one size does not fit all in today’s world, leveraging AI is like holding a magic wand, as it allows companies to tailor their messages, products and services to individual users. By analyzing data from various touchpoints (such as social media, email and web browsing), Generative AI and Mixed Technologies create a 360-degree view of the customer, ensuring that every interaction is personal and relevant.
AI, the greatest force of modern times, brings a futuristic upgrade to the traditional Marketing Playbook by analyzing patterns, predicting trends and providing a warning to marketers and agencies of all sizes. Artificial intelligence, with its capabilities, paves the way to climb the crest of the waves while staying one step ahead.
AI-powered projects have made waves & agencies behind
And the brands that know how to take advantage of this excellent technology have already set the heather on fire. Here are some of the best AI-generated campaigns from famous brands:
“A. I. Ketchup” – Rethink
Heinz, for example, partnered with the famous creative agency Rethink and created the first advertising campaign with visuals generated entirely by AI.
The company used an AI image generator for its advertisements with prompts such as “Ketchup in Space.”Even without the specifics of the brand, the AI produced Heinz-like images. Soon the online crowd joined their prompts, showing how much they associate Heinz with Ketchup.
sephoravirtualartist.com -AKQA
Another example comes from the world-renowned cosmetics company Sephora: in addition to using AI to personalize its marketing campaigns by sending targeted emails to customers based on their purchase history and their interests, the company also offers its customers a trial experience via a virtual makeover tool powered by Google analytics, which allows them to personalize their marketing campaigns by sending targeted emails to customers based on their purchase history and their interests, the company also offers its customers a trial experience via a virtual makeover tool powered by
For this tool, Sephora has partnered with AKQA, a global digital agency that creates innovative and user-oriented experiences.
Customer ratings for “Taste the Feeling-Ogilvy”
The next agency that has created more interactive experiences thanks to AI marketing efforts is Ogilvy!
The agency created a series Of AI-based ads called “Taste the Feeling” ads for Coca-Cola. Thanks to this project, each viewer has seen personalized videos generated by artificial intelligence.
